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Solo Stove & Snoop Dogg: Why Brand Awareness Needs a Marketing Backbone
Less than two months ago, Solo Stove launched a highly acclaimed marketing campaign, teaming up with iconic rapper Snoop Dogg . The collaboration aimed to leverage Snoop Dogg's association with cannabis, initially leading the public to believe he was quitting "smoke,".
Kim Kardashian & Skims: A Marketing Masterclass in Unexpected Collaborations
The Skims brand has dominated the shapewear and loungewear industry, currently valued at a staggering $4 billion. But what truly sets Skims apart is its mastery of unexpected and strategic brand partnerships.