Équité founder and CEO Daniel Langer is one of the world's most renowned experts on brand building and extreme value creation in a digitally disrupted world, and a global "Top Five Luxury Key Opinion Leader to Watch 2021". He won multiple awards for his work with brands in Europe, Asia, and the USA. He is the Executive Professor of Luxury Strategy, Disruption, and Pricing at Pepperdine University in Malibu, California, where is building a world-class center for disruptive luxury and where he is teaching MBA students. He also teaches at NYU and has been invited as a guest lecturer at London Business School, Singapore Management University, and others.

With his team, he consults some of the world's most admired and iconic luxury, lifestyle, and consumer brands and is an advisor to top-managers in the luxury industry. He is also a court expert in high profile legal cases in the luxury space and provides his brand evaluation and due-diligence expertise to investment firms in multi-billion dollar M&A projects in the luxury and lifestyle space.

Daniel is the author of several top-rated luxury management books in English and Chinese and is frequently featured in leading global media publications like Forbes, The Economist, The New York Times, Financial Times, Business of Fashion, Skift, Robb Report, Nikkei, Tatler Asia, South China Morning Post, and Jing Daily.

He is a regular keynote speaker and panelist at global conferences and company events and offers tailor-made luxury, pricing, and metaverse masterclasses for companies and individuals in Europe,  USA, Middle East, and Asia.

His education includes Harvard Business School, and he holds an MBA and a Ph.D. in luxury management. He pioneered luxury science with his breakthrough research on decoding the luxury value drivers, building extreme value and creating sustainable competitive advantage for luxury, lifestyle, and consumer brands.